Lush cosmetics announce huge 'switch up' – and customers are baffled

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In a society that is heavily influenced by social media, one company have made a shocking announcement.

British cosmetics brand Lush have revealed that they intend to quit social media over the next few days.

Sharing the news on Twitter a spokesperson for Lush said the decision had been made due to them being “tired of fighting with algorithms”.

They claim that the move will allow them to “open up the conversation” between customers and the company and allow everyone’s voices to better be heard.

The cosmetics company is closing its social media accounts
(Image: Barcroft Media via Getty Images)

 

The company is well known for selling fragrant handmade bath bombs, soaps, make-up and other body products .

They currently have 202,000 followers on Twitter and over 560,000 on Instagram . They also have 423,000 likes on Facebook .

However this will all be lost soon, as they intend to close these pages as well as Lush Kitchen, Lush Times, Lush Life, Soapbox and Gorilla.

Lush North America will be leaving their social channels open.

 

Over several posts on Twitter, they explained their reasons for leaving social media behind.

They wrote: “We’re switching up social.

“Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed.

“So we’ve decided it’s time to bid farewell to some of our social channels and open up the conversation between you and us instead.”

Lush are best known for their handmade bath bombs and soaps

 

“Lush has always been made up of many voices, and it’s time for all of them to be heard,” they continued. “We don’t want to limit ourselves to holding conversations in one place, we want social to be placed back in the hands of our communities – from our founders to our friends.

“We’re a community and we always have been. We believe we can make more noise using all of our voices across the globe because when we do we drive change, challenge norms and create a cosmetic revolution. We want social to be more about passions and less about likes.”

They added that this isn’t the end, but the “start of something new”.


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Many social media users were left baffled by their announcement.

One person commented: “Bizarre. Social media is the best customer service tool and you have direct access to your customers.”

Another said: “Blaming the algorithms of social media is the easy way out and if what you say about valuing community and conversation moving away from social media will only give your audience who tags and searches for you on social the feeling that you don’t care or desire to hear from them.”

Others praised the brand for making an “interesting move”.

“Good to see a company be brave and challenge the expectations to be on all the usual social media channels. Much love,” replied one loyal customer.

Following the closure of the accounts, those who wis to speak to Lush are encouraged to visit the website, email or call their customer care team on 01202 930051.

What do you think of the company’s decision? Let us know in the comments below.

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