Fenty Beauty has remained at the top of the makeup hemisphere ever since it arrived over two years ago. Who could forget when Pro Filt’r Foundation, £27, first dropped? Arguably one of the most anticipated base launches EVER, it quickly gained cult status thanks to its 40-shade-strong, all-inclusive colour range and insanely long-wear formula. The follow up Pro Filt’r Concealer, £19, raised the bar even higher and was available in an impressive 50 shades. Nope, Riri doesn’t mess around.
We can barely think back to a time before KillaWatt Highlighters, £28, graced our cheeks and we rarely leave the house without our trusty Gloss Bomb, £16. With an estimated net worth of a whopping $260 million, you’d think Rihanna might be pressing pause and, you know, have a lie in like the rest of us? Um, lol, no chance – the world isn’t going to rule itself.
Her recent launch, Body Lava, £46, was the first sign that maybe she had plans to branch out into skincare based products, but so far she’s stayed firmly in the makeup lane. Until now, that is. According to Page Six, the trademark “Fenty Skin” was listed on the 25th of March on the United States Patent and Trademark Office’s website. So. Major.
And before you roll your eyes at yet another potential hoax, know that this time there have been a number of trademarks filed under the “Fenty Skin” umbrella: “medicated and non-medicated skincare, soap, body care and personal care products (excluding colour cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators.” Yes, folks – skincare is coming.
Pair Fenty Beauty’s unbeatable shade diversity with Rihanna’s immaculate complexion and we can only imagine that we’ve got a stellar range on its way – one that considers all skin tones, types and textures, too.
While news of an imminent Fenty Skin care line is sure to send the beauty world into melt down, we won’t be seeing anything soon, as Page Six reports that the trademark application was only just approved and still has to be sent to an attorney – something that can take up to three months.
Plenty of time to finish off your current skincare stash and make way for what’s to come, then.
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