Wales Women enter biggest sponsorship deal to date for women's sport in Wales

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Wales Women’s footballers have entered into a landmark three-year deal with Boots in what is the biggest sponsorship deal to date for women’s sport in Wales.

In the first deal of its kind, the high street brand is also partnering with the national women’s teams for England, Scotland, Northern Ireland and the Republic of Ireland for the same duration.

The deal will cover the upcoming 2019 Women’s World Cup in France and the 2021 Women’s European Championships in England.

The unveiling follows Barclays bank becoming the Women’s Super League’s first title sponsor in a three-year deal announced last month, reported to be worth in excess of £10m.

The Boots announcement comes as Wales take on Czech Republic this Thursday at Rodney Parade (7pm kick-off).

After two friendlies against the Republic of Ireland in Marbella almost a month ago, the fixture will act as further preparation for Wales before they begin their Euro 2021 qualifying campaign against the Faroe Islands in August.

 

FA Wales chief executive Jonathan Ford said: “Boots want to inspire women to be their best self and we at the FAW want to inspire women to be their best self in football and achieve their potential on and off the field, whether that’s as an elite player, someone who plays for fun, a coach, referee or even wider in the game.

“We want to partner with brands who can support us in raising awareness around the women’s game in Wales, to challenge perceptions and come on the journey with us to reach our ambitious target of 20,000 girls playing in Wales by 2024.

“It’s the biggest sponsorship deal to date for women’s sport in Wales – we hope that a successful partnership with Boots will highlight the benefits to brands considering sponsoring women’s sport in Wales, and we can move forward to secure further investment into the women’s game.”

Helen Normoyle, marketing director at Boots UK, said: “It’s so exciting to see how women’s football has evolved and really taken off over the last few years, especially as a retailer who is proud to champion women’s right to live well, feel better and look great.

“Boots has always had a strong heritage of supporting women and in fact we even founded our very own women’s sports team as early as 1894. 43% of women believe there aren’t many female sporting role models, but we know that this simply isn’t true.

“Via our partnership we are excited to give these inspirational women to tell their stories to help encourage other women to experience the transformative confidence sport can bring”.

You can buy tickets for Wales v Czech Republic here.

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