It’s a thing of beauty — 30 South Australians have new jobs thanks to a Mecca cosmetics store opening in Rundle Mall on Friday.
The 400sq/m store is the 100th outlet for the Australian beauty retailer founded by Jo Horgan in Melbourne in 1997.
“Seventeen years ago, in the days of snail mail, I received a postcard begging me to open a Mecca store in Adelaide,” Ms Horgan, who is here for the opening, said.
“I kept this as a motivator … I truly feel like this new space is answering the cry of that.”
The new store is SA’s fifth and largest Mecca outlet.
There is a Mecca Cosmetica boutique-style store selling high-end beauty in Burnside Village, as well as a shop-within-a-shop in Myer Rundle Mall.
Burnside Village and Westfield Marion also have Mecca Maxima stores, which are aimed at a younger market, offering budget buys such as $2 face masks and the option of self-service.
The new store in Rundle Mall, which has created jobs for a number of the company’s existing employees and 30 new staff, will combine the Cosmetica and Maxima concepts.
Stocking more than 100 brands, it will sell cult cosmetics like Urban Decay and Too Faced and luxury fragrances previously unavailable in SA. It will also offer individual make-up and skincare appointments and group lessons.
Leading Adelaide make-up artist Ali Knight, who had a sneak peek at the Rundle Mall store, welcomed the news of its opening and jobs. “It’s awesome for people in the beauty industry,” she said. “Early on in my career I worked in beauty retail and it’s helped me get to where I am today because of the training and opportunity to work with so many skin tones while working in a team where you learn from one another.”
The continuing expansion of Mecca is more good news for Australian beauty industry workers, following the announcement earlier this week that beauty brand Napoleon Perdis had been saved by KUBA Investments Pty Ltd.
Mecca Rundle Mall opens 9am on Friday.